Glass.net – Through the eyes of an auto glass business owner

We met with Mike Lattomus, owner of Union Auto Glass, at the NACE convention at Auto Glass Week in Las Vegas recently. He has been signed up with Glass.net for over 6 months, but this was the first opportunity we’d had to meet with him in person. He was such an advocate for Glass.net at the convention, and we wanted to know why. We know why we think Glass.net is a great service for auto glass shops, but we decided to pick his brain to find out what he thinks about our service.

 

Q: How has Glass.net changed your advertising strategy?

A: A lot of it is timing. Advertising within the auto glass industry has changed from the phone book to the internet. This has happened for the independent companies in the last 12 months. Glass.net is one in only 4% of the glass industry that has the ability of the instant quote. It’s something that auto glass shops need to survive in this industry. Glass.net generated 1300 jobs for me since July. So the people that are worried about the 50 cents a quote, they’re not seeing the big picture.

 

Q: Is there anything you think other shops should know about Glass.net?

A: I have the statistics, and they don’t lie. With the internet we’re getting $60-$80 more per job—internet customers are different shoppers. They’re totally different. It’s an avenue in a lot of markets that’s totally untouched. Glass.net is so simple. If I were to build a website, it would be exactly like Glass.net.

 

Q: Is there any advice you’d give to those who are considering Glass.net?

A: There’s really nothing to lose. We’ve all spent money on advertising that hasn’t worked. There’s no risk, you’re getting your money back, and there’s not even a contract like those other guys. Auto glass shops have everything in the world to gain. How can you not afford to take the chance? 62% of customers are shopping online, that’s huge.

 

Q: Why do you partner with Glass.net?

A: Glass.net is hands down the best, but you were also the first. I was building my own website and trying to get the simplicity of the website, and Glass.net pioneered this. Why go with an imitator? I believe in Glass.net, and you’re leaps and bounds ahead of everybody else, clearly. I feel very fortunate to be able to do business with Glass.net.